What are the 5 key points every cleaning business should know before marketing online? If you’re running or own a cleaning business, one of the most important things you need to know is that in today’s economy, you need to stay relevant. Especially when it comes to marketing your cleaning services.
Whether your focus is on janitorial, residential, carpet cleaning, industrial cleaning or all of these services, your customers needs are evolving faster than at any other time in history – it can be overwhelming for some cleaning businesses just to know where to start in order to keep current with their marketing.
Today’s marketplace is shifting and changing in ways that most of us wouldn’t have predicted even 5 years ago. Make no mistake, if you don’t market your cleaning business you won’t make sales.
And sales is 100% of profit.
Here are the 5 key points every cleaning business should know before marketing their business online:
# 1 – Decision makers are everywhere – not just at the top
This is especially important if you are a B2B (business to business) operation, like Janitorial. Just because someone has the authority to make a purchase for a business, does not mean they are going to be the one making the actual decision. This is an extremely important distinction to make because if you direct all your marketing towards the higher level executives of a business, or the perceived decision makers – you’re missing a huge opportunity.
# 2 Change your focus
In business today, dismissing junior employees could mean overlooking the exact people you need to be noticed by… Remember, it’s often the more junior employees who do the researching for new cleaning services. If you can build a good relationship with them right from the start, they will be much more likely to influence a decision in your favour…
# 3 – You cannot avoid millennials any longer
Because Millennials are the first generation to have grown up with the Internet, they are far more focussed on technology, and they use technology for everything. What this means for cleaning businesses, is that to market yourselves effectively to millennials, you need to get online. From now on, you should be using technology in a whole new way.
Millennials will be influencing workplaces more and more, especially as they move into more senior roles in the future. If you aren’t marketing to this group yet, you definitely will need to in the future… so, my advice would be why wait? Start right now.
# 4 – Mobile is more crucial than ever
You’re possibly reading this on your mobile device.. These days everyone uses their mobile to gather information before they make a buying decision – and yes, that also goes for businesses.
As a cleaning business, it’s wise to give your potential new customers the opportunity to interact with you over mobile at every stage of their buying process (even the purchasing stage… if you don’t have this automated, you are missing out on a lot of opportunities)…
# 5 – The role of video in marketing has changed
Unless you’ve been hiding under a rock, you’ll know that video is now an essential part of having a conversation with your prospects. In fact, your prospects, are using video as a way to compare products, check out reviews and share with colleagues or friends.
What this means for a cleaning business is that because video is forming such a big part of the decision making conversation, you need to make sure you have plenty of engaging video content available for your viewers, so that your target audience – whether carpet cleaning, residential, commercial or any other type of cleaning service, can engage with your brand at each stage of their buying journey.
Marketing strategies that may have worked even a year ago for your cleaning business, will lose their effectiveness over time. As more and more tech-savvy consumers look for cleaning services, it will be the cleaning services who use modern marketing methods to reach their audience, who will win.
What are your struggles in marketing your cleaning business? Let me know in the comments below (I read and reply to every comment)…
“Stay focused, believe in yourself and trust your own ability and judgment”.
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