You’re a diligent boss who’s careful to hire the ‘standouts’….but you’re finding it challenging to say the least, to get the right applicants to even show up for an interview, much less be a great fit for your cleaning business.
You hope they’ll stick around so that you can continue to provide superior service to your clients with a reliable cleaning team. You want to keep hiring exceptional people, but also recognize and encourage a long-term commitment to the job. Below are some practical examples on how to do just that.
Know Your Company’s Hiring Reputation.
It’s great to know your reputation with clients in order to stay profitable, but knowing how prospective employees regard your company is also essential. Your public persona inadvertently tells those out in the job market how they’ll be treated. Does your staff speak of you highly? Do your social media channels and website give the impression that your company offers a rewarding experience for its employees? College kids with good grades can also make amazing staff, just ask Student Maid… Each of their team must meet a 3.5 minimum GPA requirement to even be considered for the job – and they’re having great success in hiring great staff, who are committed to them and their clients.
Pro Tip: Become a ‘role-model’ company…. the type of organization that people look at as more than just a paycheck. Be a paycheck with purpose…
Conduct Interviews with Current Staff.
We know it seems strange, but interviewing existing employees who’ve made it through the long haul with you can be incredibly beneficial in the hiring process. Find out the reasons for their loyalty and what makes your company a great place to work. Offer a referral bonus program to encourage employees to recruit good prospects for you…
Establish the Right Company Culture
Allow staff to develop strong bonds. Make your company a place of respect and active listening. If your employees feel like their feedback is heard and even implemented occasionally, it can make a significant impact in workplace contentment. Treating people well, especially in the early stages of employment, is proven to boost retention, and will definitely boost loyalty.
Pro Tip: Ask your team: “What can we do to help make your job better?”
Recognize That Rewards Go Beyond Money
While bonus checks are always eagerly welcomed, recognition in front of peers, involvement in company parties and group activities, or even lunches with you and the rest of the team can make a crucial difference in keeping someone around. Verbally recognizing good work is key. It’s easy to forget to do so on a consistent basis, but people relish this praise and work harder because of it.
Pro Tip: Something that Jancoa does (that I love), is they take a cold can of Coke in to their employees when they go and do site quality visits and while they’re there, they thank their team for their hard work…
Show Them a Real Future
Hire and promote from within when possible in order to spur motivation. Delegate responsibilities that help your team members grow and gain relevant skills. Encourage ownership over job duties and thinking of themselves as ‘problem solvers and relationship builders’ when they’re out at a clients’ site.
Taking these steps will ensure a solid team to bolster the success of your cleaning service. Watch your business grow from the results. And if you’re serious about business growth, come join us at Cleaning Marketer. Join a community where business owners in the industry gain access to information that attracts prospects, makes sales and keeps top clients on the roster. Click here to grab your free copy of “How To Get More New Clients, Even If You’re New To the Industry” ..
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All you’ve got is life time. GO”! Henry Rollins
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