Have you ever wondered how to change your cleaning business into a success, even though you know you’ve made some mistakes…?
If you’re anything like most people, you may scroll through your Facebook or Linked In newsfeed and marvel at how amazing and successful everyone is – all the good news they share, the awards, the accolades, the adulation…
Do you ever think about the other option?
What would it look like if your feed was full of bad news, bad decisions, things that didn’t work, awards that they didn’t win…
I was wondering about this myself the other day, and thinking
“Wouldn’t it be cool to learn from other peoples’ mistakes sometimes?”
So, I’m going to share something I’ve NEVER shared with my community before – because this was definitely a mistake…
A big, fat, embarrassing failure.
Back in 2008/09 my husband’s cleaning company, Cleancorp, was starting to do really well, and I thought to myself… well if we’re ‘cleaning up’ (pardon the pun) on Google with one company, imagine how well we’d go if we had 2 cleaning companies on the first page of Google…
It had to be different of course. Look and sound different, and of course have a different service offering – so after months and months of work, building the website, writing the content and finding just the “right” images (not to mention the considerable expense), The White Lotus Team was born.
This cleaning business was focused on providing green cleaning and (of all things) feng shui services – I wanted to provide services that I thought would make us SO DIFFERENT that no-one would be able to match our offering (I know, right… WHAT ON EARTH was I thinking?!!!).
So, we promoted it with Google Adwords campaigns, and got a big fat zero – week after week. Sure people were hitting the page, but there just weren’t any conversions – you see, I hadn’t gone out to the market and done what I should have done:
A TON OF RESEARCH
Months went by, and I stubbornly tweaked, the copy on the website, changed the images, updated the ads – and literally by this time, had ONLY 2 customers – who incidentally didn’t give a ‘fig’ about the feng shui services, they just wanted a clean office…
Meanwhile, we were still spending a lot of money on Google Adwords. Our ROI (If I’d had the courage to measure it back then…) would have been definitely on the ‘minus’ scale.
And as any small business owner can attest, you’d just can’t afford to waste money – sometimes, you’ve just got to face the truth.
My day of truth came – it was hard, and I felt like a complete failure, but I had to close The White Lotus Team down… ironically, not that much to close, because we only had 2 clients, which we switched to our other (successful) cleaning business :)…
So today’s blog video is for cleaning business owners who have experienced a failure, a disappointment, or perhaps an unfortunate discovery in your cleaning business. You need to watch this video, and once you have, I’d love to hear your feedback. What have you done that you wish you hadn’t in your cleaning business? What are you doing better today than you’ve ever done before..? Leave me your comments below and I promise I read and reply to every one.
Ok, so now you have my confession…. 🙂
Ready to hear what we need to do to recover from our mistakes, and what may be holding you back right now, from success? Here’s how to change your cleaning business.
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“One of the main reasons we struggle with insecurity: we’re comparing our behind-the-scenes with everybody else’s highlight reel”. Unknown.
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