Social media can be tricky for cleaning businesses. Let’s face it. There’s nothing ‘sexy’ or ‘social’ about cleaning right? And yet other cleaning business owners are nailing it online – so how do they do it?
It’s kind of an unknown world for so many cleaning business owners, and yet almost without exception…
…that’s how your next client will find you….
So instead of trying to ignore social media and thinking of it as a huge time waster, or thinking of it as something you’ve never needed before, (so why should you need it now…?), think of it this way…
Social media is the place where all your potential clients (and existing clients) are… and somewhere you NEED to be.
So, how do you ‘do‘ social media then?
How do you take this fantastic unwieldy ‘beast’ and tame it so that it delivers customers and fans to your cleaning business, and builds your brand in the process?
Step # 1 Keep it Fun
You want to keep a professional, yet fun tone and not seem like a teenager Snapchatting with friends. Think about your audience – yes, once again, it’s all about THEM….
Don’t bore them to tears. Remember earlier I mentioned that cleaning isn’t sexy or social? Well that’s true – but there’s plenty of stories and images you can share with your community that don’t include dirty toilets (please, please, please, don’t be THAT cleaning business!!).
Remember you’re competing for attention online with cute pictures of babies, puppies and kittens – so the likelihood of someone stopping to check out a picture of a dirty bathroom or dirty floors is very low.
You want to engage with your peeps… not send them running from their computers or their mobile phones!
Step # 2 Don’t be a ‘Fair-Weather Friend”
It is super important that you are consistent with your community, and post updates regularly – remember the average attention span for someone online is now less than a goldfish – just 8.1 seconds…. you’ve gotta connect – fast!
So what would your prospects tune into you may be wondering? Stories. Stories that connect on a human and emotional basis.
It’s easy to dismiss social media channels as not actually that important, but in reality, these platforms can make a major impact when it comes to reaching your audience and sealing your expert status in the industry, particularly if you choose stories that will connect with your ideal clients.
Step # 3 Model What Others Are Doing
Several thriving cleaning companies are already taking advantage of social media to supplement their marketing tactics and are seeing plenty of results. If you feel like you’re doing it wrong, or not maximizing its potential, or maybe you’re even too overwhelmed to start, below are some examples of cleaning companies doing things right.
But first, the best place to start is by keeping a company blog on your website. Consistently post blogs that are relevant to the cleaning industry with keywords, several mentions of your targeted geographic region, plus infographics, images or videos where appropriate. Then, voila, you have content worthy of sharing on Facebook, Twitter, Instagram and any other platform you choose to use.
Continuously staying in front of your target audience allows you to be seen as the reliable expert that you are within the cleaning industry.
Follow the examples of fellow cleaning professionals in order to spur some ideas of your own:
- The award-winning cleaning company Dura-Shine Clean uses Instagram to post images of smiling faces and stunning projects. That way, potential clients are able to see stunning results with one click. They also follow tons of accounts in order to gain followers relevant to their business. The plethora of hashtags found in their posts isn’t hurting either.
- Clean Conscience Boulder uses Facebook to produce frequent posts and customer reviews. Plus, you’re automatically able to see the five stars they’ve received since Facebook makes a point to highlight this feature. Nothing speaks louder to your target audience than rave reviews.
- Kling Kleen uses Twitter to tweet out helpful cleaning tips that instantly showcase their expert advice. They also link to their site often in order to boost traffic and get future clients one step closer to calling them.
- Cleancorp uses YouTube to upload videos of testimonials, which is a highly effective tool. They use Linked In extensively to build relationships with their ideal clients in a strategic and powerful way, they use Facebook to connect with articles and stories, and they also use Twitter and Instagram to add to the mix and engage with their followers, prospects and clients.
Cleancorp have taken it to a pro-level by linking their website PLUS all of their social media to reinforce branding and messaging across the board.
Don’t be afraid to use social media as a tool to get attention for your cleaning business. Have fun with it while using your authentic, professional voice. Social media can also be a great resource for announcing discounts, coupons and giveaways. Nothing gets a customer signed up faster than getting a deal.
Step # 4 Learn How To Use Social Media
If you’re interested in learning how to make social media work for your cleaning business the right way, I’m considering putting together a free webinar to teach cleaning business owners just like you, how to harness the power of this incredibly powerful lead-generating tool. If I get 20 people leave me a message in the comments section below with a “YES”, I’ll create a free training session for you to learn…
And if you’re serious about growth, consider joining your cleaning professional colleagues by becoming a Cleaning Marketer. Discover a strong community of like-minded entrepreneurs intent on growing their cleaning businesses. Bolster your company’s profit margins with access to information that attracts prospects and makes sales.
PS A FREE REPORT FOR YOU: “How To Get Cleaning Clients Even If You’re Brand New To The Cleaning Industry”