So, imagine that you and I are having an engaging conversation, but in our discussion, I repeatedly interrupt you to draw attention to myself and tell you how wonderful I am. Then (when I finally stop talking about myself…), I ask you for something – a commitment that you may or may not be ready to make.
And, I do this over and over.
Sure, I can be charming, we’ve had long conversations about sport, the kids, pets – (heck, I even think you like me enough to buy from me because of these conversations – I’ve built ‘rapport’ in spades), but generally, this is the extent of our ongoing conversation.
In this scenario, there are 2 outcomes:
A) You’re captivated by everything I say, and you will do everything I ask (highly unlikely)… B) You become annoyed or bored (or both), and you use any way possible to end the conversation and get away (highly likely)..
So, what if I was a better conversationlist?
What if I only contacted you when I had something relevant to say to you about something that you were actually interested in. And I’d know that because, our conversation had been going on over time, and I had (wait for it now) listened to you.
And then after listening to you, I provided great information that you could use, personally addressed just to you. Hey, you might actually look forward to hearing from me, or raising your hand when you want to take the next step..
So, who are you more likely to respond to, me interrupting you and big-noting myself, or the me who provides you with value, education and content (and maybe the odd funny email)??
Today, it’s so easy to contact people in order to get them to buy. But it’s not about the contact. It’s about the quality of the conversation that you’re having…
At Cleaning Marketer, we can help you be a better conversationalist with your clients, because that’s what we do. Check out our webpage www.cleaningmarketer.com