This week we’re looking at the process that surrounds sales – communication, meeting with your prospects, and quotes and proposals…
Below the videos, you will find various documents that you are free to “Swipe”…. these include proposal documents, terms and conditions/terms of service documents, a copy of the “8 Mistakes Report” and a quick sheet on how to calculate a bid. Please note that none of these documents are in any way, legal advice as neither Lisa Macqueen nor any employee of Cleaning Marketer has a legal degree, or has ever studied law – so, our advice is to check all of these documents will comply with the laws in your Country before you use them in your cleaning business!!
This week, you’ll be working on your current bid/proposal document. Using what you have learned so far, read through the current document/s you use, and then create a new and improved version. Here’s what I’d like you to do:
Features are facts about your cleaning service. Benefits are what your service does for your customers.
Imagine you’re selling an oven. One of its special features is a fast preheat system. Fast pre-heating is a feature, because it’s a fact about the oven – it explains what the oven does.
To define a benefit you ask yourself So what?
The oven preheats quickly.
It’s quickly ready to start cooking your lasagna.
Your food is on the table sooner.
Life is less stressful. There’s less hanging around the kitchen waiting for the oven to get ready. And you don’t have to worry you might forget to preheat your oven.
The So what? trick works beautifully in the cleaning industry: