So, you’ve landed a new cleaning client, they’ve signed the paperwork, and everyone’s ready to start that lovely new cleaning job. Are you missing one crucial piece of the sales puzzle? Do you know how to onboard new cleaning clients for a more profitable cleaning business?
Why Is Good On-Boarding So Important?
In the cleaning industry, having a solid process for new customer on-boarding, is absolutely essential.
It’s how you take a visitor on their journey from your websites’ home page, through to signing up for your services, delivering with the “wow” factor on the first clean, and, continuing to add value to their lives at every service.
Because, when you do THIS right, it can help you keep your clients longer.
In today’s video, I’m sharing 7 on-boarding best practices that will get your relationship with your new client off on the right foot. With these tips, you’ll learn how to deliver value early, and retain your new client profitably for years to come. To view, click the image below..
What are the benefits of client on-boarding?
Imagine this: you’re talking to a prospective new client. You do everything right – you listen to their needs, build rapport, and build trust. Then, you present your proposal and close the deal.
So far, so good right?
Then comes the time to get their job started, and so you send them an email:
Thanks for choosing ABC Cleaning company and signing our contract! I’d like to introduce you to Amanda who is now in charge of your account.
She’ll take care of you from here on ok? All the best,”
Imagine how David feels now? A little like he’s been brushed by you and then pushed onto someone new who he doesn’t know or trust. He has no idea what to expect from this new person, and all of a sudden, he’s lost confidence in your cleaning business, and you haven’t even started the job yet! He’s off to a less-than-stellar start with your company (which is not a good start for you or him..)
Here’s what a good client on-boarding process can do:
- Removes confusion or doubts. Your clients know exactly what’s happening. What they’re getting (because you have provided them with a detailed specification). They know who they’ll be liaising with in your Company, they understand how it will all come together when you begin the job, and they know that you know, what their expectations are.
Builds trust. The more a client trusts you, the less likely they are to micromanage every detail of their cleaning service agreement with your company.
- Removes buyer’s remorse. They will feel cared for, appreciated and understood. They won’t be second guessing themselves wondering if they should have gone with ‘the other guys’. instead, they’ll be happier with their decision to hire your cleaning company. This can only increase retention and referrals.
- Establishes the benchmark. Ask your client, “Tell me in one sentence, what does success with your cleaning service look like – how will you know that we’re doing a great job?” This question really helps to identify key areas that they pay attention to, and it shows your new client that your business is ‘tuned in’ to excellence..
- Introduce Clients to the tools you use to manage their job. Do you use a site management software like Swept, or Cleantelligent? Or perhaps a Customer Relationship Management (CRM) system like Infusionsoft, AWeber or Ontraport?
If so, you’ll need to introduce your clients to these tools so that they understand how to use them (if applicable). With the CRM system, it’s imperative that your clients understand that this is how you will communicate with them electronically, and so it is vital they don’t unsubscribe to your emails.
Now that you know how important it is to onboard new cleaning clients, click here to watch the video and learn how to bring on new clients – the right way.
Tell me how you on-board new clients into your cleaning business…
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PS A FREE REPORT FOR YOU: “How To Get Cleaning Clients Even If You’re Brand New To The Cleaning Industry”