What’s the one key factor that will have a huge impact on your cleaning business success and stop you from wasting marketing $$ (oh, and here’s a clue, it’s not your location, having a great team, or working like a fool. (Or even just being lucky).
It’s… can I get a drumroll please?
Knowing exactly who your ideal client is.
If you don’t, there’s no way your marketing is going to be compelling or captivating to your audience, the people you want to serve, because you’re not talking to any customer in particular, you’re talking to everyone, and everyone doesn’t need your services.
(I can hear you thinking…. “yes, everyone needs cleaning” …. Sorry to burst your bubble there, but no they don’t). As soon as you get laser-focussed on who you want to attract into your cleaning business, you can make your marketing and sales messages with them in mind. In other words, you’re talking to the exact people who you want to be working with – you just became compelling because you’re talking to them, whereas every other cleaning business, is talking to everyone…(which is not compelling).. See the difference?
That’s powerful stuff for a cleaning business.
Think about it – when you know more about your clients, average age, residential or commercial, where they live, what their concerns and needs and wants are, when you really know what makes them tick, then, you can push the hot buttons that compel them to buy – oh, and you can avoid the high-maintenance clients who actually cost you time and money. It’s almost an unfair advantage – and your competitors aren’t doing this!
Here’s the crazy thing – all it takes is a little homework. Starting with taking a good look at the clients you already have, and building a detailed demographic and psychographic profile.
To develop your client profile, there are four simple steps:
1. Identify your clients’ needs and wants. 2. Identify what you need and want in an ideal client. 3. Compare them to see if they match. 4. Decide if current clients are ideal clients.
The only reason clients do business with you is to fulfil some want or need that they have. They want you to solve some problem in their lives. Find out what those needs are and fill them better than anyone else, and you’ll dominate your entire market. Your competitors won’t know what hit them.
And once you do that, it all gets easier. You’ll be well positioned to make more money from clients who love your service, and are eager to refer you to their friends and colleagues – so you add more clients and build your business faster!
Want some help with this?
Richer. Smarter. Happier. What can Cleaning Marketer help you with to grow your cleaning business today?