Improving Your Cleaning Business Archives

How To Onboard New Cleaning Clients (For A More Profitable Cleaning Business)

June 7, 2017 by Lisa Macqueen 3 Comments

How Do You Welcome New Clients To Your Cleaning Business?

So, you’ve landed a new cleaning client, they’ve signed the paperwork, and everyone’s ready to start that lovely new cleaning job. Are you missing one crucial piece of the sales puzzle? Do you know how to onboard new cleaning clients for a more profitable cleaning business?

Why Is Good On-Boarding So Important?

In the cleaning industry, having a solid process for new customer on-boarding, is absolutely essential.

It’s how you take a visitor on their journey from your websites’ home page, through to signing up for your services, delivering with the “wow” factor on the first clean, and, continuing to add value to their lives at every service.

Because, when you do THIS right, it can help you keep your clients longer.

In today’s video, I’m sharing 7 on-boarding best practices that will get your relationship with your new client off on the right foot. With these tips, you’ll learn how to deliver value early, and retain your new client profitably for years to come. To view, click the image below..

What are the benefits of client on-boarding?

Imagine this: you’re talking to a prospective new client. You do everything right – you listen to their needs, build rapport, and build trust. Then, you present your proposal and close the deal.

So far, so good right?

Then comes the time to get their job started, and so you send them an email:

“Dear David,

Thanks for choosing ABC Cleaning company and signing our contract! I’d like to introduce you to Amanda who is now in charge of your account.

She’ll take care of you from here on ok? All the best,”

Imagine how David feels now? A little like he’s been brushed by you and then pushed onto someone new who he doesn’t know or trust. He has no idea what to expect from this new person, and all of a sudden, he’s lost confidence in your cleaning business, and you haven’t even started the job yet! He’s off to a less-than-stellar start with your company (which is not a good start for you or him..)

Here’s what a good client on-boarding process can do:

How Do You Welcome New Clients Into Your Cleaning Business?

Removes confusion or doubts. Your clients know exactly what’s happening. What they’re getting (because you have provided them with a detailed specification). They know who they’ll be liaising with in your Company, they understand how it will all come together when you begin the job, and they know that you know, what their expectations are.
New Clients Who Are Happy With Their Cleaning Services

Builds trust. The more a client trusts you, the less likely they are to micromanage every detail of their cleaning service agreement with your company.
Removes buyer’s remorse. They will feel cared for, appreciated and understood. They won’t be second guessing themselves wondering if they should have gone with ‘the other guys’. instead, they’ll be happier with their decision to hire your cleaning company. This can only increase retention and referrals.
Establishes the benchmark. Ask your client, “Tell me in one sentence, what does success with your cleaning service look like – how will you know that we’re doing a great job?” This question really helps to identify key areas that they pay attention to, and it shows your new client that your business is ‘tuned in’ to excellence..

Introduce Clients to the tools you use to manage their job. Do you use a site management software like Swept, or Cleantelligent? Or perhaps a Customer Relationship Management (CRM) system like Infusionsoft, AWeber or Ontraport?

If so, you’ll need to introduce your clients to these tools so that they understand how to use them (if applicable). With the CRM system, it’s imperative that your clients understand that this is how you will communicate with them electronically, and so it is vital they don’t unsubscribe to your emails.

Now that you know how important it is to onboard new cleaning clients, click here to watch the video and learn how to bring on new clients – the right way.

Tell me how you on-board new clients into your cleaning business…

Share as much detail as possible in your reply. Thousands of incredible cleaning business owners come here for insight and inspiration and your words may be exactly what someone else needs to hear to move ahead in their business journey..

Important: share your thoughts and ideas directly in the comments. (Links to other posts, videos, etc. will be deleted as they come across as spammy).

👍 Like if you agree, comment below and share this with someone to help them achieve their cleaning business goals.

TODAY’S QUOTE:

“Action springs not from thought, but from a readiness for responsibility”. Dietrich Bonhoeffer

Lisa x

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Want to know more about us – check us out here.

Cleaning Marketer works exclusively with cleaning businesses to help them attract more prospects, make more sales, and keep their clients longer.

PS A FREE REPORT FOR YOU: “How To Get Cleaning Clients Even If You’re Brand New To The Cleaning Industry”

Go Grab Your Free Copy By Clicking On This Link: Here

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5 Top-Secret Questions You Need To Ask Your Prospects – How To Grow My Cleaning Company

January 31, 2017 by Lisa Macqueen 16 Comments

5 Secret Questions You Need To Ask Your Prospects (So You Can Grow Your Cleaning Business )

I was on an interview recently, and asked what my top 3 Secrets To Grow Your Cleaning Business in 2017 were (you can checkout that interview I did with Joshua Latimer here) and I thought…hmmm

“That would make a great post for this week….”

because as we get into the year, the better equipped we are with information, the better our year will be right?

So, let’s start off with our customers… and making sales because..

Sales are 100% of Profit

..Sales are 100% of profit

But to get a sale, we have to attract a prospect, and then do a great job and turn them into customers, and then KEEP THEM (which is where a lot of cleaning businesses come undone.

Keeping customers can be HARD

Some customers aren’t shy at all about expressing their opinions. They know they’re paying for a cleaning service and they aren’t afraid to communicate exactly what they want and need.

But then there are others who may be hesitant, unconfident, or at least less forthright with you for dozens of reasons. But the hesitant ones could be the ideal customers, the loyal ones that want your services for years to come. They just need to confirm that you’re the right fit. To unlock this information, you need to know what they’re not saying.

Throughout my years in the cleaning industry, I’ve gathered up the most essential ways to reassure current and potential clients so that your business will be booming. And stay that way…

Here’s what you really need to know:

# 1. They’re dying to figure out how you’ll be different.

You know, different from the previous cleaning service that clearly didn’t work out (because otherwise they wouldn’t have called you). The way to not only reassure them but to actually stand out is by asking them this very simple question (learned from the indomitable Skip Miller)..

What’s causing you to change your cleaning service?

And then be quiet. This is their turn to speak! And, they’ll tell you all the things that they haven’t been happy about – which is valuable information for you, because these things are their ‘hot buttons’….

When you know your prospects ‘hot buttons’ you can tailor-make your proposal like a laser guided missile to it’s target – because you’re offering them targeted solutions to their (already existing) problems.

And no-one else will be doing that, (trust me, most cleaning business sales people just talk about themselves and their company incessantly) instead of talking about solutions to their prospects problems…

…Which is how you win your prospects’ trust..

The ‘ol one two’

And if you want to give them the ‘ol one-two punch’ then hit them with this next question (courtesy of the lovely Angela Brown Oberer…)

How will you know your home or office is really clean?

And guess what? This question will tell you EXACTLY the areas that they ‘see’… That is, the areas that are more visible to them than others.

Meaning (insert drumroll here…)

You can focus on those areas and know in advance, that your shiny new customer will see it, and appreciate it…..and stay with you longer..

It’s simple, but crucial for client retention.

# 2. They want to know how you hire and screen your employees.

What is DIFFERENT about your employees and team?

If you have a special “5 step on-boarding process” that includes some cool new ideas for bringing on efficient team members with a great eye for detail – shout it from the rooftops! (And if you don’t -2017 is the year you need to get your talent acquisition strategy as strong as your customer acquisition strategy).

Remember, your job is to be as DIFFERENT as you can from your competitors, otherwise, you’ll end up competing on price because your prospects won’t be able to make a clear distinction between your services and your competitors, so they’ll go with the lowest common denominator – THE PRICE

# 3. They want to know how long you’ve been in business (and whether you have the proper credentials).

Ok, truthfully????? They don’t care.

…..(insert a barrage of negative comments here… ) wait, wait, just hear me out first…

At the beginning of a new prospect relationship, this is simply not the most important thing to your prospect.

Why?

Because you’re not ‘there’ yet (and by ‘there’ I mean, on their mental short-list for the job).

They’re just checking you out… Just think of this as your first date… The time when you bring out “funny, charming you” who’s super interested in everything they have to say….

That my friends, is what a first date is all about…

You’ve Got To Date Your Prospects Before You Ask Them to “Marry” You….

Of course the whole licensed-bonded-insured thing is a great form of outward-facing credibility to the people who matter. How many years of experience your company has is also very telling. These clues speak to your legitimacy and trustworthiness.

And these things ARE important.

It’s just that going on and on about it at the first appointment is just going to bore your prospect to death because, THEY DON’T CARE YET..

But they will.

# 4. They want to know exactly what will be covered.

Whether you use a checklist, talk over problem areas or ask for a list of specifications, clients want reassurance that your team will do a much more thorough job than they’d do themselves if they had the time. That your team will take the time to tackle the areas that matter most (remember, this where you should be talking about those ‘hot buttons’). This should be part of the on-boarding process.

# 5 They want to know what happens if they’re less than pleased with the results.

Nooooooooo….. I just put that point in to mess with you!

Because you, the cleaning industry professional, are going to grow your cleaning business by beginning this relationship positioned as an expert. And you’re going to set your client’s expectations correctly right from the word go.

How would this sound in a real sales appointment? Something like this:

“John/Sarah, as a business, my team and I strive and work towards excellence, however, as with everything in life, it’s impossible to get a perfect score or 100/100 every single day.

Wouldn’t you agree John/Sarah?

So with that in mind, I’m going to be calling/emailing/dropping by on a weekly/monthly/quarterly basis and asking you – ‘are we meeting all of your needs’?

If you feel there’s even a small improvement that could be made, would you do me a favor?

‘Sure..’

Would you let me know before it becomes an issue so we can make any ‘course corrections’ needed, so you can have the service you signed up for, and my team and I can proudly call you our customer for many years to come?

Try this strategy… by getting your customers’ help right from the beginning, it sets up the whole shiny-new relationship on the right footing…

Why?

Because they’re worried about trusting you (they’ve been let down before, remember).

And you’re worried about asking them because you may be afraid those questions will open a can of worms. That’s always a possible outcome, but what’s more likely is that your team’s services will improve, you’ll learn a lot about what makes people lifelong customers AND your business will flourish because you weren’t afraid to ask.

So there you have it… how to grow your cleaning business by knowing what some of the thoughts are that are typically in the back of prospects’ and customers’ minds (but aren’t always addressed out of fear), AND knowing some of the right questions you can be asking to relax your prospect.

What do you think? I would love you to share some of your own experiences. Do you have another ‘top-secret’ question that your prospects ask? Leave me a message in the comments below and share your thoughts – I promise, I read and reply to every message..

“The most important thing in communication is hearing what isn’t said.” – Peter Drucker

Lisa x

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First time to our blog…? Welcome, it’s great to have you here 🙂 Want to know more about us – check us out here.

Cleaning Marketer works exclusively with cleaning businesses to help them attract more prospects, make more sales, and keep their clients longer.

Want fast business growth? Register for the next Cleaning Business School – Fast Growth Ideas for Cleaning Businesses who want to attract more prospects, make more sales and keep their clients longer.

Prefer a live event in either San Diego or New York City in 2017? Get inspired, empowered and take your market by storm. Book now

PS A FREE REPORT FOR YOU: “How To Get Cleaning Clients Even If You’re Brand New To The Cleaning Industry”

Go Grab Your Free Copy By Clicking On This Link: Here

Want fast access to great information to help you build and grow your cleaning business? Go ‘Like’ us on Facebook or hit the ‘Subscribe’ Button on You Tube.

How To Change Your Cleaning Business into a Success (Even If You’ve Made Some Mistakes)

January 16, 2017 by Lisa Macqueen Leave a Comment

Have you ever wondered how to change your cleaning business into a success, even though you know you’ve made some mistakes…?

If you’re anything like most people, you may scroll through your Facebook or Linked In newsfeed and marvel at how amazing and successful everyone is – all the good news they share, the awards, the accolades, the adulation…

Do you ever think about the other option?

What would it look like if your feed was full of bad news, bad decisions, things that didn’t work, awards that they didn’t win…

I was wondering about this myself the other day, and thinking

“Wouldn’t it be cool to learn from other peoples’ mistakes sometimes?”

So, I’m going to share something I’ve NEVER shared with my community before – because this was definitely a mistake…

A big, fat, embarrassing failure.

Back in 2008/09 my husband’s cleaning company, Cleancorp, was starting to do really well, and I thought to myself… well if we’re ‘cleaning up’ (pardon the pun) on Google with one company, imagine how well we’d go if we had 2 cleaning companies on the first page of Google…

How To Change Your Cleaning Business into a Success (Even If You've Made Some Mistakes)

My big, fat failure, The White Lotus Team…

It had to be different of course. Look and sound different, and of course have a different service offering – so after months and months of work, building the website, writing the content and finding just the “right” images (not to mention the considerable expense), The White Lotus Team was born.

This cleaning business was focused on providing green cleaning and (of all things) feng shui services – I wanted to provide services that I thought would make us SO DIFFERENT that no-one would be able to match our offering (I know, right… WHAT ON EARTH was I thinking?!!!).

So, we promoted it with Google Adwords campaigns, and got a big fat zero – week after week. Sure people were hitting the page, but there just weren’t any conversions – you see, I hadn’t gone out to the market and done what I should have done:

A TON OF RESEARCH

Months went by, and I stubbornly tweaked, the copy on the website, changed the images, updated the ads – and literally by this time, had ONLY 2 customers – who incidentally didn’t give a ‘fig’ about the feng shui services, they just wanted a clean office…

Meanwhile, we were still spending a lot of money on Google Adwords. Our ROI (If I’d had the courage to measure it back then…) would have been definitely on the ‘minus’ scale.

And as any small business owner can attest, you’d just can’t afford to waste money – sometimes, you’ve just got to face the truth.

My day of truth came – it was hard, and I felt like a complete failure, but I had to close The White Lotus Team down… ironically, not that much to close, because we only had 2 clients, which we switched to our other (successful) cleaning business :)…

So today’s blog video is for cleaning business owners who have experienced a failure, a disappointment, or perhaps an unfortunate discovery in your cleaning business. You need to watch this video, and once you have, I’d love to hear your feedback. What have you done that you wish you hadn’t in your cleaning business? What are you doing better today than you’ve ever done before..? Leave me your comments below and I promise I read and reply to every one.

Ok, so now you have my confession…. 🙂

Ready to hear what we need to do to recover from our mistakes, and what may be holding you back right now, from success? Here’s how to change your cleaning business.

Click here to watch…

Lisa Macqueen – CEO & Founder, Cleaning Marketer

P.S. If you’re serious about business growth, come join us at Cleaning Marketer – a community where cleaning business owners gain access to information that attracts prospects, makes sales and keeps top clients on their roster. Need a few quick ideas to get you started?

Click here to grab your free copy of “How To Get More New Clients, Even If You’re New To the Industry” ..

Today’s quote:

“One of the main reasons we struggle with insecurity: we’re comparing our behind-the-scenes with everybody else’s highlight reel”. Unknown.

Lisa x

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First time to our blog…? Welcome, it’s great to have you here 🙂 Want to know more about us – check us out here.

Cleaning Marketer works exclusively with cleaning businesses to help them attract more prospects, make more sales, and keep their clients longer.

Prefer a live event in either San Diego or New York City in 2017? Get inspired, empowered and take your market by storm. Book now

PS A FREE REPORT FOR YOU: “How To Get Cleaning Clients Even If You’re Brand New To The Cleaning Industry”

Go Grab Your Free Copy By Clicking On This Link: Here

How to Manage a Cleaning Team (so it takes up less of your time)…

July 6, 2016 by Lisa Macqueen Leave a Comment

How to Manage a Cleaning Team (so it takes up less of your time)…

If you’re a cleaning business owner, I’m sure you’ve wondered how to manage a cleaning team more effectively, so that it takes up less of your time… right?

It’s one of the most common things I hear from time poor cleaning business owners. Instead of focusing on winning new accounts, they’re often spending countless hours every day, managing staff and dealing with issues that stop them from growing their business.

It’s enough to make you scream…

Or, they have team members who are just the wrong fit. But they keep them on out of either misplaced loyalty, or fear of what will happen if they move the ineffective staff out of their business.

It’s enough to make you scream…

However, if you have team members who just aren’t ‘cutting it’, you need to show leadership to the rest of your team, and make the necessary changes. Interestingly, recent studies have shown that over the past decade, many organisations have been investing in developing their leadership rather than developing management skills.

(A cleaning business owner needs both of these skills. If you feel like you’re lacking in these areas, investing in cleaning business coaching, will be a great way to shorten your learning curve..)

Management skills are those ‘one on one’ relationships between cleaning business owners (or managers) and the people in their team.

Having strong management skills, leads to a strong business. It’s as simple as that. So what do strong managers do differently to everyone else?

They communicate. Really well, and, have the difficult conversations when they need to.

Managing and leading a cleaning team is much easier when everyone understands their role. In other words, they understand the expectations of you, their manager, and the customers’ expectations.

And they work together as a team. Working in alignment, rather than individually because good management shares the vision for the business. Company alignment to a clear (shared) purpose is the biggest motivator you can create as a leader seeking to achieve scalable growth in your cleaning business. Once your team buys into the vision that you have co-created with them, it will be easier for you to delegate and focus on growth, because you won’t need to micro-manage all of the details, because your team will take responsibility and ownership.

How to Manage a Cleaning Team (so it takes up less of your time)…

Good employees, share that vision, because they helped create it. They helped create the purpose (your why), the values (the how), and the mission (what you’re striving for).

So, effective cleaning team leadership and management, is all about the shared purpose of the business, and the conversations you have with your team. Having great communication – what you say, and how you say it, is paramount.

Within a cleaning business there are so many different conversations we are having each day. Conversations around ideas, delegating tasks, feedback from colleagues and clients, and the conversations that happen in our meetings.

To help you have better conversations here are the keys to success:

A good conversation is two-way. It involves speaking and listening, and it’s imperative that everyone takes part in the conversation and is heard.
Secondly, be clear on what the conversation is about, and what the objective/s of the conversation are: “Today, we’re going to discuss the feedback we received from Mrs Smith, and how we can fix our process to ensure that never happens in the future” .
Be respectful and open. It’s ok to be vulnerable with your team, it helps them to understand your position, and build trust..
Finally, be mindful. Try to focus on building the relationship and encouraging new thinking. If a team member comes up with a great idea, thank them for their input, and encourage more: “That’s a fantastic idea Jane, how do you think we could incorporate that into our service offering”….

3 Costly Mistakes Cleaning Business Owners Make in Sales Conversations

June 6, 2016 by Lisa Macqueen Leave a Comment

3 Costly Mistakes Cleaning Business Owners Make in Sales Conversations

If you’re a cleaning business owner, or you’re involved in the sales process for a cleaning business, the whole point of your sales and marketing is twofold; to fill your calendar with loads of appointments with your prospective clients and win more clients. BUT, here’s the thing. If you can have a conversation with your prospective client but then can’t navigate your way effectively through the sales conversation

you’ll be wasting a lot of your sales and marketing efforts (not to mention $$)….

Which is why in today’s post, I wanted to shine the light on why it’s so important to focus on the needs discovery conversations – in other words, why does your prospect feel like they need your service?

So let’s look specifically, let’s look at three costly mistakes you want to avoid…

Costly Mistake #1: Not vetting the prospect

Every cleaning business owner has one guaranteed want: a hot prospect interested in working with them on the other end of the phone…

And look, we all get excited if a great new potential opportunity comes to our cleaning business. But here’s a question we as cleaning business owners need to ask ourselves

… Do YOU want to work with THEM?

And the only way to really answer that question is to have a vetting process.

What I mean is having a method to assessing whether you actually want to work with this particular client or not.

Are they invested in making a change in the cleaning at the home or business? Are they communicative and accessible to deal with? Will they pay you on time? Do they value the expertise your cleaning business has, or do they simply want their existing cleaning problems to go away?

PRO TIP: One of my favourite questions to ask when I’m just getting to know a prospect is… “Can you tell me what is driving you to make this change in your cleaning service provider” How your prospect answers this question will tell you a lot about them.

Costly Mistake #2: Trying to answer every question as it is asked

More often than not, when we’re sitting in front of a prospect, they will be firing questions at us in an effort to make a decision on whether you’re ‘what they need’ and they want to find that out as fast as possible.

And good manners dictates that we should answer every one of their questions right? It might be impolite to do otherwise right? We might make the wrong impression if we don’t – right?

Wrong.

PRO TIP: Conversations with your prospects are NOT interrogations people! Just because they ask a question, doesn’t mean you have to answer it. A fantastic method to avoid answering a question is to go to the bridge… When you use a ‘bridging’ statement, this will help slow things down, i.e: “I’m glad you asked that question Bob, but I think the real question we should be looking at here is…”

In fact, often times that polite knee-jerk reflex means you will find yourself responding to a question that you shouldn’t be answering in the first place.

For example, you may be asked a question by a prospect that, once you step back to think about it, you realize you probably should have answered it in a different way, but because the questions were coming at you so fast, and you really wanted to win this cleaning contract, that sometimes, you’ll almost tell them what you think they want to hear, or what you think it will take for you to win the business.

PRO TIP: Set a pace from the start of the conversation that when your prospect asks you a question you take a calm breath before responding. If you do this from the get-go, not only will you set an expectation with your potential client that you’re someone who is thoughtful in your responses — but this will also help you to condition yourself to slow down in your responses.

Costly Mistake #3: Not understanding that your biggest competitor is actually your prospect’s inability to move forward

A lot of cleaning business owners drive themselves absolutely nuts worrying about what their competitors are doing, and the possibility of missing out on opportunities. But the truth is, you’re losing more deals to clients who are doing NOTHING to fix their cleaning problems, than you are to people who offer similar services to you (hard to believe, but trust me, this is true..)

And this is something really important for you to remember when you’re having a conversation with your prospective client.

Why?

If you’ve been reading my blogs or following me on Facebook or YouTube, you will have heard me say many times, that only 3% of prospective clients are what we’d call “hot” prospects, or in other words, ready to make a change – ready to hire a cleaning service right now. The other 97% are not. Essentially, the chances of your prospect deciding not to move forward at all is usually a lot greater than the chances of them moving forward with someone else.

PROTIP: Make sure that you spend time in your initial sales conversations talking with your prospects about why they feel they need to fix their cleaning problem right now — and why they feel they need your help to do it.

It’s absolutely critical that they hear the words coming out of their own mouths first. The next step is that you then reframe what they just said to you, back to them and get their agreement that you’ve understood those points accurately. This strategy will deepen their commitment to their decision to fix their cleaning problems, and get the help they need – from your cleaning business.

Are you having great conversations with your prospects..? What’s getting you great results and filling your sales funnel?

C’mon over and let me know in the comments below.

That’s the great thing about the Cleaning Industry, you meet so many people who’ll join you for sections of the journey. It’s a relationship business, where happiness and business success comes from within. If you think well, you’ll do well..

Today’s quote:

We pay respect to one of the greats today. “Float like a butterfly, sting like a bee”. Muhammad Ali

Lisa x

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First time to our blog…? Welcome, it’s great to have you here 🙂 Want to know more about us – check us out here.

Cleaning Marketer works exclusively with select cleaning businesses to help them attract more prospects, make more sales, and keep their clients longer. To learn more about our industry-leading Client Attraction System, click here.

Ready for business growth? Register now for Fast Growth Cleaning Business MasterClass New York, or San Diego in 2016. Get inspired, empowered and take your market by storm. Book now.

Your Customers are BORED

May 17, 2016 by Lisa Macqueen Leave a Comment

Your Customers are BORED

Are you boring your potential prospects and clients to tears?

More specifically they are likely bored when they hear from you on social media.. ESPECIALLY, if you are posting about before and after toilet shots, or floor shots…. sorry to everyone out there in ‘cleaning business owner land’, but,

[SHOUTING:] No-one cares!

It’s the same ol’ same for most cleaning businesses, they just keep focussing on themselves, and not what’s interesting to their prospects and clients… oh, and that’s if you even contact them at all.

In today’s video I am going to make it short and simple for you…

...if people are bored when they interact with you, they aren’t going to buy from you.

So, how do you sell and promote the same services, packages and deals you sell everyday in your cleaning business without being boring?

Check out today’s video here:

Once you’ve had a chance to watch, I’d love to know if you’ve ever struggled with ideas for social media posts for your cleaning business, and how you overcame that…?

Are you doing something amazing in social media, that’s getting you great results?

C’mon over and let me know in the comments below.

Today’s quote: “Find people who play at those things that for you, are work…. ” John Assaraf

Lisa x

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First time to our blog…? Welcome, great to have you here 🙂 Want to know more about us – check us out here.

Ready for business growth? Register now for Fast Growth Cleaning Business MasterClass New York, or San Diego in 2016. Get inspired, empowered and take your market by storm. Book now.

Are You Committed To Your Cleaning Business?

May 3, 2016 by Lisa Macqueen Leave a Comment

Are You Committed To Your Cleaning Business?

If you head is nodding yes, you’re going to love today’s video episode..

And honestly…

Even if you feel pretty darn good about your attitude to your cleaning business, there’s always a next level to reach for. I mean, I’m a business owner and I coach business owners for a living and I’m always catching little habits and patterns to change.

In today’s video, you’ll learn why commitment totally eclipses interest when it comes to running a cleaning business. (Pssst..I even talk about what the big shift was for me going through this process 🙂

Once you’ve had a chance to watch, I’d love to know if you’ve ever struggled with your commitment to your business and…

What specific change in your approach made the biggest impact?

C’mon over and let me know in the comments below.

Today’s quote: Be the best. It’s the only market that’s not crowded. George Whalin

Lisa x

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First time to our blog…? Welcome, great to have you here 🙂 Want to know more about us – check us out here.

Ready for business growth? Register now for Fast Growth Cleaning Business MasterClass New York, or Los Angeles in 2016. Get inspired, empowered and take your market by storm. Book now.

6 Mistakes Cleaning Businesses Make With Their Marketing

April 19, 2016 by Lisa Macqueen Leave a Comment

Cleaning business owners want to attract more prospects, make more sales, and keep clients longer, but their marketing strategies just won’t get them there. There are 6 mistakes that cleaning businesses make with their marketing, and if you’re frustrated because the results from your marketing are less than stellar, rest assured, you are definitely not alone.

Stop Trying To Be Everything to Everyone. You can’t be the cheapest cleaners in town and the most expensive all at the same time. You don’t see Target trying to compete with Bloomingdales. It’s the same in the cleaning industry – decide what you want your business to be, and stick to it.

Failing To Know Who Your Ideal Client Is. I’ve heard it a thousand times “but I can clean for anyone”… sorry – but you can’t market to ‘anyone’ – you need to know who the ideal clients for your cleaning business are, they’re the ones you want to attract and who will want your services, be good to deal with, refer you to others, and give you testimonials.

Not Having A Unique Selling Proposition. Want to win in the cleaning industry? You must give your prospects reasons to choose your cleaning business over the competition. Think of it this way, you all have mops, buckets and vacuums right? The prospect knows that – so to them, you all seem the same, and the only way they can choose is price…. Unless you define what you do better than your competition, which might include various certifications you have, or global brands who use your service etc.

Taking a “Hope” Approach To Your Marketing. Ok, so you’ve defined your ideal clients, now you need to reach them with your marketing materials. You need to match the media to your target audience. That will require research and planning, but failing to do this will cost you time and money – lots of it..

Keep Your Expectations Real. Maybe you’ve lost a few accounts recently, and to replace them, you want to throw money at advertising. This may get you some new prospects, but what about the following month? Remember, not all ad campaigns work, and you may need to test and tweak before you see results.

Wait for Your Marketing to Mature. One postcard mailer is not going to make much of a dent in you marketing; nor will 1 advertisement in the local paper, or 1 ad on Google Adwords or Facebook. Marketing is a long-term proposition that needs you to be disciplined. If you’ve decided who you want to be as a business, who you want your ideal clients to be, and have clearly defined your unique selling proposition, and team that up with research on the best media to to reach your ideal clients, and you’re willing to invest in a long-term approach to acquire new clients, then you will be rewarded..

The best way to to achieve all of the above is to have a S.Y.S.T.E.M (save yourself some time, energy and money), that hustles all day, every day, every time to attract the clients that you want into your cleaning business.

So what’s your verdict? How’s your marketing performing? I’d love to hear how you are marketing your cleaning business – what’s working (or not working…) for you right now…? Let me know in the comments below…

Today’s quote: Perseverance is the story behind every successful person. Steve Case

Lisa x

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PS: Want real business growth? I have set aside some time to have a 1-on-1 breakthrough strategy session with you and to help you implement all the strategies I teach, to get more customers and profit… for FREE but very limited sessions are available (register here)

If you have a cleaning business and are trying to figure out how to generate more quality leads, sales, and increase the lifetime value of your customers right NOW, then you know it’s right for you and you can click here to apply now.

PPS: Prefer a Live Event Experience? Register now for Fast Growth Cleaning Business MasterClass New York, or Los Angeles in 2016. Get inspired, empowered and take your market by storm. Book now.

The Motivation Secrets of 5 Successful Entrepreneurs (and how you can be more like them…)

April 19, 2016 by Lisa Macqueen Leave a Comment

Finding Motivation From the Most Motivated…

I get it.

In the cleaning business, Monday’s can be tough. Really tough. Complaints, issues, staff who didn’t clean over the weekend (but were supposed to..)…

Monday’s can be manic when you’re a cleaning business owner.

So today, I want to share advice from 5 of the world’s top entrepreneurs – and what motivates them. These business leaders will inspire you to make the best out of every day and remember why you’re doing what you are doing.

Marcus Lemonis

“Stay focused, work hard, know your numbers, and be disciplined. If you do those things and take care of your people, the likelihood of being successful is very, very high.” – Marcus Lemonis (Billionaire and “The Profit” Host)

Clate Mask

“Feast on positivity, cause you’re going to get pounded with negativity every step of the way while you build your business. My biggest advice for entrepreneurs is to master the ‘game between your ears’, and that comes down to eating positivity for breakfast , lunch and dinner.” –Clate Mask (CEO of Infusionsoft)

Daymond John

“Success? Most brands started with a strong base and kept a strong belief. – that’s how you achieve success” –Daymond John (Entrepreneur and Shark Tank Shark)

John Assaraf

“We can have whatever it is we choose, I don’t care how big it is. You become what you think about, but you also attract what you think about most”. – John Assaraf (NY Times Bestselling Author)

Andrew Warner

“I have to build something bigger than Bradford & Reed or else I will spend the rest of my life looking back at the good old days. And that is not the kind of life I want. On to bigger and better”.–Andrew Warner (Founder of Mixergy)

Andrew Warner

What are your thoughts?

Share your thoughts – who inspires you? Maybe you’re more inspired by Richard Branson or Oprah Winfrey, or another amazing entrepreneur… we’d love to hear who you find inspiring and why…. leave a comment below, or head on over to Facebook or Twitter and share…

How to Nurture Cleaning Business Clients (Part 1)

April 4, 2016 by Lisa Macqueen Leave a Comment

Header

There’s one thing I think all of us in the cleaning business can relate to –

The emotional roller-coaster of frustration when you lose a client for no apparent reason.

One day you’re flying high with lots of great contracts, and the next, you’re despairing because a couple of clients decided to “try something else” and switch cleaning companies.

It happens. To all of us. And it hurts.

But here’s the good news. You can even things out a little. Yes, you read that right.

You see, it’s possible to win back your lost clients.

The great thing about the Cleaning Industry is that you can win back contracts as fast as you lose them. If you know how…

If you’d like to learn how to nurture cleaning business clients (past and current), in a cool and non-spammy way, go check out the video below. You can literally win back around 15% of lost prospects inside of 12 months, if you know what the right steps are…

So what’s your verdict? After you’ve had a chance to watch, I’d love to hear your ‘win-back’ stories. Have you won back a client before, and how did you do it…? Let me know in the comments below…

Today’s quote:

Even great people need constant opportunities for improvement. Thomas Crosby

Lisa x

………………………………………………………………………………………………

Ready for coaching? Register now for Fast Growth Cleaning MasterClass New York, or Los Angeles in 2016. Get inspired, empowered and take your market by storm. Book now.

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Here’s what a good client on-boarding process can do:

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..Sales are 100% of profit

# 1. They’re dying to figure out how you’ll be different.

What’s causing you to change your cleaning service?

How will you know your home or office is really clean?

# 2. They want to know how you hire and screen your employees.

# 3. They want to know how long you’ve been in business (and whether you have the proper credentials).

# 4. They want to know exactly what will be covered.

# 5 They want to know what happens if they’re less than pleased with the results.

How To Change Your Cleaning Business into a Success (Even If You’ve Made Some Mistakes)

Today’s quote:

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To help you have better conversations here are the keys to success:

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The Motivation Secrets of 5 Successful Entrepreneurs (and how you can be more like them…)

Marcus Lemonis

Clate Mask

Daymond John

John Assaraf

Andrew Warner

What are your thoughts?

How to Nurture Cleaning Business Clients (Part 1)

Get The Power Follow Up Planning Checklist

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Why Is Good On-Boarding So Important?

What are the benefits of client on-boarding?

Here’s what a good client on-boarding process can do:

..Sales are 100% of profit

# 1. They’re dying to figure out how you’ll be different.

What’s causing you to change your cleaning service?

How will you know your home or office is really clean?

# 2. They want to know how you hire and screen your employees.

# 3. They want to know how long you’ve been in business (and whether you have the proper credentials).

# 4. They want to know exactly what will be covered.

# 5 They want to know what happens if they’re less than pleased with the results.

Today’s quote:

To help you have better conversations here are the keys to success:

Marcus Lemonis

Clate Mask

Daymond John

John Assaraf

Andrew Warner

What are your thoughts?

Get The Power Follow Up Planning Checklist

Recent Posts

Popular Posts

Contact Us

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