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Cleaning Business Automation – Is it Right For Your Business? (Part 2)

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Cleaning Business Automation – Is it Right For Your Business?  (Part 2)

Cleaning Marketer

Lisa Macqueen, Cleaning Marketer. Cleaning Business Automation, is your business ready for it? (Part 2)

It took me about 10 minutes to make up my mind that our cleaning business needed automation, in my previous career – the business was extremely system focussed and I knew how powerful it was to have repeatable processes within a business.

But you may not be sure whether or not, it will be something that will help your business, or something that will take up a huge amount of your time.

At this point, you’re probably not too sure if ‘the old way’ won’t just work a little while longer. Problem is, you don’t want to be the last cleaning business owner to implement something that’s really going to help you.

That’s called missing the boat.

In today’s video, I’m sharing 3 crucial indicators to see if your business is ready or not…

Go check it out, and if you enjoy the video, leave me a comment, and go subscribe to my channel, where I share lots of free marketing ideas exclusively for cleaning business owners.  These are ninja ideas, strategies and tactics that I have personally used to grow a multi-million dollar cleaning business, and they will work for you, if you implement them.

So go check out today’s video, and remember, let me know what you think.. 🙂

Today’s quote: Nothing can bring you success but yourself. Napoleon Hill

Lisa Macqueen - Cleaning Marketer   Lisa x

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Ready for coaching?  Register now for Fast Growth Cleaning MasterClass Sydney, Australia or Phoenix, AZ,  in 2016. Get inspired, empowered and take your market by storm. Book now.

Want to maintain momentum and growth this year? Missed my latest Coaching Tip? – Watch now. ………………………………………………………………………………………………

Lisa Macqueen Speaker – Trainer – Coach

www.cleaningmarketer.com lisa@cleaningmarketer.com

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The function of knowledge is not how much you speak, it’s in the questions you ask.

 

Cleaning Business Automation – Is It Right For Your Business? [Part 1]

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Cleaning Business Automation – Is It Right for your business?

Cleaning Business Automation - Is It Right for your business?

Recently, I read a blog which talked about “Same” Shame which is my inspiration for today’s post.

This year’s going to be different right? You want to shake your business up a bit – you don’t want the same results as last year (or the years before)…

There will be no “same shame” for you this year..

You’re ready to make some changes and improvements (and with that, lots more $$), but if you’re like most cleaning business owners, you’re a little unsure about where to start with the changes…

Unless you’ve been living under a rock, I’m pretty sure you’ve been hearing friends, colleagues and competitors talking about automation for cleaning businesses (you’ve probably even got friends in your association or networking group, who are already using something and they always seem to be going on lots of holidays and bragging how much more time they have on their hands)…

Oh, yeah..

Is there such a thing as cleaning business automation – and is it right for your business?

I’m going to be covering this in more detail – here’s the first video I did for you…. In the next video, I’ll be looking at how easy (or not), implementing cleaning business automation is in a cleaning business.

Let me know what you think in the comments below..

Lisa x

Lisa Macqueen - Cleaning Marketer

Lisa Macqueen

lisa@cleaningmarketer.com

www.cleaningmarketer

PS  Like to work with me on building your cleaning business or implementing automation for you? Contact me at lisa@cleaningmarketer.com for details, or head on over to www.cleaningmarketer.com for more details.

You’re the cleaning business boss. So what’s your plan? 

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download

There’s nothing like running your own cleaning business. You:

  • make the decisions
  • drive the actions that bring value to your customers
  • reap the rewards of ownership

You are also the only one who loses sleep over the profit/loss statement. But you don’t have to go it alone.

This isn’t rocket science.

Two things are required to win in the cleaning business –

First the right mindset for success; and then

Follow through on the action steps that will increase your sales, revenue and profits.

Sounds simple right? But it’s not that easy. Building your own cleaning business is a process of learning and implementing strategies that often take many years to learn and perfect.

And right now, you don’t have years.  You need to collapse that learning curve – now.

We’ll show you how to redefine the possibilities for both you and your cleaning business so that you can start to:

  • attract more clients so that you can build sustainable, long-term growth
  • generate more sales from existing clients
  • make more profits from existing sales

So where to start today?

Become an ambitious learner.  Understand that you don’t have all the answers, but that the knowledge you need is around you – if you know where to look. And week after week, you’ll find that information here, at Cleaning Marketer.

We’ll be providing our members with practical insights from thought leaders in small business both within the cleaning industry and outside of it.   We aren’t interested in ivory-tower theory, and our members don’t have time to wade through stacks of 300-page business books.

Here we’ll focus on the practical problem-solving information that helps cleaning business owners smash through whatever obstacles are in their way – via interviews with experts,  access to our Library of step-by-step blueprints and document templates, which we’ll deliver to our members, via video, print and audio.  We’ll also make it easy for our members to connect and learn from each other and directly with the Cleaning Marketer Team at our private members-only Facebook Page.  Coming Soon…stay tuned.

Every cleaning business has challenges

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risk

What are your challenges?

Finding clients, keeping clients happy, losing clients, managing staff, running the accounts, getting paid, making payroll… oh and did I mention marketing and managing social media?

Most of the time, you the cleaning business owner, find a solution, create value, and move forward, happily and profitably.

But some business challenges have a way of becoming intractable. You can get stuck, and working harder doesn’t help. When the business suffers, or you lose a big account, so does your personal life. You lose sleep. You’re not sure what to do next, or who to ask for help.

Well, here’s a truth that sometimes gets overlooked: No matter how difficult they seem, the challenges you and your cleaning business are facing right now have already been overcome.

Yep, you read that correctly.

Maybe you need to find more clients, hire the right person, develop and execute a real revenue plan — whatever it is, it’s been solved already!

Stop banging your head against the wall, because the knowledge you need to overcome your challenges is out there – we’re Cleaning Marketer, and we’ve got your back.

That’s the purpose of this blog: to help you find the information you need so that you can take the actions that will keep your cleaning business moving forward. We’ll be posting all sorts of practical information here – specifically for the cleaning industry.

That’s right. Finally, one place where you can get the sales and marketing, coaching and mentoring you need, specifically for a cleaning business. We’ll be including links to:

• audio interviews • best practices articles • links to other resources etc.

It will be all aimed at helping overcome the obstacles between you and greater success for your business. Of course, to be relevant to you, we need your input. So please tell us about your biggest business challenges.

We have access to world-class thought leaders in every aspect of small-business; and to a growing worldwide community of smart small-business owners who are eager to share their expertise.

So let us know your biggest business challenges, and we’ll find answers.

Use the comments form below!

Lisa x

It’s all about ME, ME, ME

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Its All About ME ME MEEvery conversation has a give and take right?

So, imagine that you and I are having an engaging conversation, but in our discussion, I repeatedly interrupt you to draw attention to myself and tell you how wonderful I am. Then (when I finally stop talking about myself…), I ask you for something – a commitment that you may or may not be ready to make.

And, I do this over and over.

Sure, I can be charming, we’ve had long conversations about sport, the kids, pets – (heck, I even think you like me enough to buy from me because of these conversations – I’ve built ‘rapport’ in spades), but generally, this is the extent of our ongoing conversation.

In this scenario, there are 2 outcomes:

A) You’re captivated by everything I say, and you will do everything I ask (highly unlikely)… B) You become annoyed or bored (or both), and you use any way possible to end the conversation and get away (highly likely)..

So, what if I was a better conversationlist?

What if I only contacted you when I had something relevant to say to you about something that you were actually interested in. And I’d know that because, our conversation had been going on over time, and I had (wait for it now) listened to you.

And then after listening to you, I provided great information that you could use, personally addressed just to you. Hey, you might actually look forward to hearing from me, or raising your hand when you want to take the next step..

So, who are you more likely to respond to, me interrupting you and big-noting myself, or the me who provides you with value, education and content (and maybe the odd funny email)??

Today, it’s so easy to contact people in order to get them to buy. But it’s not about the contact. It’s about the quality of the conversation that you’re having…

At Cleaning Marketer, we can help you be a better conversationalist with your clients, because that’s what we do. Check out our webpage www.cleaningmarketer.com

Are you Scaring Your Cleaning Business Prospects Away?

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What not to do in email marketing

I’m on a lot of lists – and I mean a lot ☺

So you can imagine I see some amazing work out there, and some not so amazing work, which is the reason I’m writing this emergency blog/public service announcement post today.

I just saw one.

A really bad one*

If you’re using email marketing (maybe it’s Infusionsoft or some other system), here’s a quick list of what not to do:

Heavy branding everywhere – ughgh, it’s really old fashioned, doesn’t load well on most systems, and just looks way too ‘salesy’… It’s killing your conversion rates!

Terms & Conditions – The really bad email I just received, had 9 kinda unfriendly terms and conditions bulletpointed on the email – nooooooooo – don’t do that! The purpose of your message is to get a sale by making yourself and your business one that your prospect knows, likes and trusts – not scare your prospects away…!

Order Form – When I clicked the link to investigate further I went straight to the order form. The plain, boring, unbranded, order form. Order forms need to build trust too – would I put my details into that form? No way, no how… Your order form, needs to instil confidence, not send your prospects running for the hills to get away from your cleaning business…

Whew. I needed to share that.

If you are committing any of these email marketing sins – make it your number 1 mission TODAY (yes, I hate all caps, but I needed to yell that part!), to change these emails….

*And no, I wouldn’t dream of outing this Company or identifying who they are (this is a safe place..:) )– I just hope they see this Blog post – and if you have any Cleaning Business Owners you know, do your good deed for the day, and share this post with them (they need to know…) Lisa x

PS If you’re wondering about any email marketing ‘sins’ your cleaning business might be making – let me know in the comments below… (you’re in a safe place, remember?).. Or reach out to me in private at www.cleaningmarketer.com

What’s Your Cleaning Genius Superpower?

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genius

Admit it, you have a gift. It’s something you’re freakishly good at, you care about, and have probably taken for granted.

In fact, you’re an expert at something that other people probably have to work very hard at. They just can’t do what you do so easily. What is that superpower?

Running a cleaning business…

So the question is, what are you doing with your talent, your genius – your superpower? Because here’s the thing — whether you are just launching your cleaning business, struggling with the business you already have, or you just want your business to perform better, the way forward is to leverage your strengths and become the best in the world (your world) at what you do.

But… how do you become the best? Do you go to a seminar, get an MBA, read the Wall Street Journal? Seriously, there’s an expanding universe of how-to-succeed materials and marketing gurus (who know nothing about the cleaning industry) out there…

First of all, you follow your passion and your talent. The things you are not good at (and don’t enjoy), you can outsource, delegate and form partnerships around. The trick is to make the most of your time, every day, by focusing on what you do best — what you’re a genius at — and deliver so much value to your clients that they can’t imagine going without your service.

What’s your genius superpower? Think about it…. Maybe you have a knack for connecting with people and putting them at ease. It could be your ability to perceive opportunities where others see problems. Or your keen eye for detail. Or, your capacity to manage staff and jobs super effectively to deliver the best outcomes to your staff and clients.

And that’s what this blog is about. Delivering perspective, tips and tools to help you grow your cleaning business. We’ll be pointing you to best-practice content from within the growing Cleaning Marketer community and elsewhere.

We have access to many small-business experts, so let us know in the comments below what challenges you’re facing in your cleaning business, and we’ll help you find the information you need to take the next step with your business.

If you haven’t yet, you can sign up to be notified every time a new post appear. Either way, we look forward helping you leverage your talents so that you can grow your cleaning business faster.

And remember… you really are a genius!

What’s Your Cleaning Business Story?

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Change

Every cleaning business tells a story.

It might begin as an outline or idea at first. It could be passed down through generations, or purchased as franchise. Regardless of how it starts, your cleaning business embodies your deeply held hopes and aspirations for the future. The highs and lows, setbacks and disappointments, reversals and triumphs are part of the growth of your business. And when the business finally succeeds, it disproves the critics and the doubters. But what happens when your business falls short of your ideals? What then? It’s hard to give up on your dream, but something has to change if your business is going to reach its full potential.

You cannot change your business without changing what you believe to be possible.

This is what we do.

Cleaning business success doesn’t depend upon fate, genetics, or working harder than everyone else. It is simply a matter of developing the confidence and certainty that you will achieve your biggest goals and dreams, and then applying the skills, strategies and support you need to bring that vision into reality. Success is absolutely possible for any cleaning business. And when it happens, it’s like a dream come true, and that sense of victory becomes contagious, and that positive charge will have the most amazing effect on you, your staff, your clients and then out into the community.

Multiply that a million times, and you’ve changed the world.

 

Stop Wasting Money on Marketing for new Cleaning Contracts

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risk (1)

What’s the one key factor that will have a huge impact on your cleaning business success and stop you from wasting marketing $$ (oh, and here’s a clue, it’s not your location, having a great team, or working like a fool. (Or even just being lucky).

It’s… can I get a drumroll please?

Knowing exactly who your ideal client is.

If you don’t, there’s no way your marketing is going to be compelling or captivating to your audience, the people you want to serve, because you’re not talking to any customer in particular, you’re talking to everyone, and everyone doesn’t need your services.

(I can hear you thinking…. “yes, everyone needs cleaning” …. Sorry to burst your bubble there, but no they don’t). As soon as you get laser-focussed on who you want to attract into your cleaning business, you can make your marketing and sales messages with them in mind. In other words, you’re talking to the exact people who you want to be working with – you just became compelling because you’re talking to them, whereas every other cleaning business, is talking to everyone…(which is not compelling).. See the difference?

That’s powerful stuff for a cleaning business.

Think about it – when you know more about your clients, average age, residential or commercial, where they live, what their concerns and needs and wants are, when you really know what makes them tick, then, you can push the hot buttons that compel them to buy – oh, and you can avoid the high-maintenance clients who actually cost you time and money. It’s almost an unfair advantage – and your competitors aren’t doing this!

Here’s the crazy thing – all it takes is a little homework. Starting with taking a good look at the clients you already have, and building a detailed demographic and psychographic profile.

To develop your client profile, there are four simple steps:

1. Identify your clients’ needs and wants. 2. Identify what you need and want in an ideal client. 3. Compare them to see if they match. 4. Decide if current clients are ideal clients.

The only reason clients do business with you is to fulfil some want or need that they have. They want you to solve some problem in their lives. Find out what those needs are and fill them better than anyone else, and you’ll dominate your entire market. Your competitors won’t know what hit them.

And once you do that, it all gets easier. You’ll be well positioned to make more money from clients who love your service, and are eager to refer you to their friends and colleagues – so you add more clients and build your business faster!

Want some help with this?

Richer. Smarter. Happier. What can Cleaning Marketer help you with to grow your cleaning business today?

Resistance to Change Syndrome

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resistchange

I love change. Change of season, change of view, change of outfits, change of well, just about anything.

Why?

Because when I’m intentionally working on changing something in my business or my personal life, I feel like I’m actively working on improving, and not just doing the same things I’ve always done (and getting the same results).

And if you think about it, if everything is in a constant state of change (like your business & your clients), then why would you want to stay the same anyway?

Stand still or stop growing, & you run the risk that your competitors will start winning more of ‘your’ clients, and you’ll be left behind.

You’re certainly not on your own if you don’t like change. Most people don’t, and yet the results are in. Believe it or not, the process of change is usually when you are the happiest and most productive – the thing is, people think they dislike change, but what it really is, is that they just don’t like being forced to change by others.

Let’s take a look at the top 3 reasons people tend to resist change: • Scared. What if they fail? • Overwhelmed. Can they handle the new system? • Negative. Oh, that will never work…it’s too hard.

Can you see the pattern here? Fear. It is important to recognize these feelings so you can identify them when they show up, and are prepared to deal with them with either your clients or staff…

Oh, and one last thing on change – remember, an undisturbed prospect is probably not going to buy from you. To get the sale, you’ll most likely be discussing how changing to your cleaning service will be great for them…

See, change doesn’t have to be uncomfortable… Just stretch yourself and your team, and see what you can change today, that will bring big changes to your business tomorrow.

Ready to make some changes in your cleaning business? That’s what Cleaning Marketer is here for.

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