It’s one of my favorite things to do…   Attend cleaning industry events – either conferences or exhibitions and literally surround myself with people who are passionate about the same things as me – entrepreneurship, marketing, their businesses and of course, cleaning..

As far as I’m concerned, attending industry events are a must do if you’re looking to grow your cleaning business.

Why?  Because you get the opportunity to hang around other successful people and learn from experts while you’re there.  AND,  you’ll not only get a host of new ideas and inspiration, you’ll also start to operate on a new level (and probably make some great industry friends and contacts while you’re there).

So that’s our focus today – getting inspired, and making a decision to take action and book an event to attend…

Before we dive in though, I wanted to share something that happened to me a couple of weeks ago while I was at an event.  .

My husband Hamish and I attended a 2 day marketing conference event in San Diego, CA and as with most events, there were various networking opportunities where you could informally meet other business owners and entrepreneurs.

It was a great event and a lot of fun..

But there was something that happened while we were there that I wanted to share with you, because I know you don’t want to make this mistake.

So, there we were at the first “official” event the night before the conference actually began.  Three hundred and fifty business owners and entrepreneurs in this lovely hotel, all asking *kind of* the same question to each other…

“So… what business are you in”?

And you can imagine, some people in the room were powerhouses of the “elevator pitch”, while others just shared what they actually did.

It was great…

Until, we met let’s just call him “Jason”.

Now Jason, was from Alabama, and he was in a bricks and mortar business.  And “Jason” was kind of a big deal.  He regaled us with stories of the different cleaning businesses he’d hired (and fired) over the years, and each sounded worse than the previous.  And then he said:

“So tell me, why would you fly all this way to go to a conference – how could being here help your business when all you do is clean”?

Um… whaaaaaaaaat?

For the record, I put him straight right away… but, his comment made me think about you guys.  And to be honest, I rarely meet many other cleaning business owners at events I go to (and I go to a lot of conferences each year).

So where are you, and what conferences ARE you attending?  

Is it because you believe what “Jason” thinks is true (and I really hope that’s not the case)… because in the cleaning industry we need to stay up to date.  Things have changed (big time) and as business owners, it’s important to stay connected and keep learning.

I’m about to fly back to the US in a couple of days (yes, that’s right.  I’ve flown to the US twice in the past month from Australia)

Why?

Because if you’re not continuously working on educating yourself and staying connected by attending cleaning industry events, you and your business may find you’re being out-marketed by your competitors, and you’re using outdated methods that have stopped working.

Have you ever wondered why what worked a few years ago, now is a lot less effective?

It’s because things in our business are changing all the time…

That’s why I head to conferences like the Infusionsoft’s annual user event, ICON every year in Phoenix, AZ.    Even if you aren’t an Infusionsoft customer, this event is THE event for small business – because of the amazing speakers, and the educational content alone it’s worth the trip.

And full disclosure here – it was at this event that our very own cleaning business, Cleancorp, won the Small Business ICON Award in front of 3000+ business owners (you can check that out here.)

And I really LOVE attending this event – but even if we didn’t have automation,  this is a cool event to learn great sales and marketing principles from..

So, want to know what other events you should be putting on your calendar?

Infusionsoft ICON 2017 Event – 25-27 April, Phoenix, AZ – Going?  See you there.

 

 

Reframe Janitorial Conference by Swept (My friends at Swept have invited me to speak at a few of their Reframed events, so keep an eye out for those dates)

ISSA Cleaning & Hygiene Expo (I’ll be speaking as part of a panel – Melbourne, Australia)

Here’s a few more that you should definitely aim to attend:  

ISSA Interclean North America (September, 2017 in Las Vegas, NV)

BSCAI Annual Convention (September, 2017 in Las Vegas, NV)

 

ARCSI Event (September 2017 – venue TBD)

 

So “Jason”, let me put you straight on this…

Cleaning isn’t just cleaning.  It’s a thriving business full of dedicated and hardworking business owners and entrepreneurs who see the value in investing in their own education, and offering 21st century solutions to their customers.

I’d love to hear from you – what conferences are you planning on attending this year?  Leave me a message below, and who knows, I just might see you there… 🙂

“People don’t resist change, they resist being changed”. Peter Senge

   Lisa x

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