Admit it, you have a gift. It’s something you’re freakishly good at, you care about, and have probably taken for granted.
In fact, you’re an expert at something that other people probably have to work very hard at. They just can’t do what you do so easily. What is that superpower?
Running a cleaning business…
So the question is, what are you doing with your talent, your genius – your superpower? Because here’s the thing — whether you are just launching your cleaning business, struggling with the business you already have, or you just want your business to perform better, the way forward is to leverage your strengths and become the best in the world (your world) at what you do.
But… how do you become the best? Do you go to a seminar, get an MBA, read the Wall Street Journal? Seriously, there’s an expanding universe of how-to-succeed materials and marketing gurus (who know nothing about the cleaning industry) out there…
First of all, you follow your passion and your talent. The things you are not good at (and don’t enjoy), you can outsource, delegate and form partnerships around. The trick is to make the most of your time, every day, by focusing on what you do best — what you’re a genius at — and deliver so much value to your clients that they can’t imagine going without your service.
What’s your genius superpower? Think about it…. Maybe you have a knack for connecting with people and putting them at ease. It could be your ability to perceive opportunities where others see problems. Or your keen eye for detail. Or, your capacity to manage staff and jobs super effectively to deliver the best outcomes to your staff and clients.
And that’s what this blog is about. Delivering perspective, tips and tools to help you grow your cleaning business. We’ll be pointing you to best-practice content from within the growing Cleaning Marketer community and elsewhere.
We have access to many small-business experts, so let us know in the comments below what challenges you’re facing in your cleaning business, and we’ll help you find the information you need to take the next step with your business.
If you haven’t yet, you can sign up to be notified every time a new post appear. Either way, we look forward helping you leverage your talents so that you can grow your cleaning business faster.
And remember… you really are a genius!